Top 10 Women Entrepreneurs In India8 minute
"There is no limit to what we, as women, can accomplish."
Entrepreneurship has always been considered as a man’s job, but long gone is that era where women were only restricted to play the role of a home-maker and rear children. Today’s women have not only broken these stereotypes but have also taken a step into the men’s world, who are doing an excellent job for themselves and are reaching greater heights. Here are 10 successful and rising women entrepreneurs in India who have accomplished to make their start-ups as successful companies:
Shopping can get very tiring, and especially shopping for make-up. We girls are so particular about the exact lipstick shade, the nail polish colours, the make-up brands that we want and sometimes we end up not finding it in the stores we go, your go to solution is Nykaa. Nykaa is an online beauty platform for all the women out there, Falguni Nayar is the Founder and CEO of the company. Falguni is an IIM Graduate and has 25 years of work experience in the financing arena for different companies. She started NYKAA in the year 2012 and within no time the e-commerce beauty app had become very popular and created a lot of hype amongst the women, the brand already had partnership with famous brands like L’oreal, Uniliver, P&G etc. Today, the brand has made a name for itself such that it is preferred by most girls, women and now even has a men’s store. The app has made shopping much easier for women and now all the products are just a click away. Nykaa has become offline as well, for those people who prefer buying it in stores.
Zivame is an online lingerie store which caters to the variety of lingerie options open to women. Richa Kar is the founder and CEO of Zivame and it was launched in the year 2011. We all are hesitant to buy lingerie in stores because of judgy looks given to us by the salesperson and sometimes we aren’t able to convey what exactly we need, which is where Zivame comes into the picture. The main idea was to save women from the embarrassment and unwanted attention from the opposite sex. Zivame has made lingerie shopping so much easier, with the un-numerable varieties that they have to offer in the products as well as in different sizes. Zivame is one of a unique company in its domain and manages to dominate lingerie shopping than any other company. Today, Zivame offers more than 5,000 styles, 50 brands, and 100 sizes. So, the next time lingerie shopping? Just Zivame!
Most of us here love travelling, and anyone who loves travelling will be very familiar with Yatra.com. Yatra was co-founded by Sabina Chopra and two other members- Dhruv Shingri and Manish Amin in 2006. Yatra is an online travel agency and search engine which provides travelling services to people.Yatra.com offers a variety of packages with all charges covered and has a user-friendly interface. Sabina being the co-founder of the company has quite some experience in the travel domain, before Yatra.com Sabina had worked in companies like, eBookers which is Europe’s leading travel company and has also worked in the BPO sector in Japan Airlines. Sabina knew quite a lot about the protocols and how the online travel companies’ function, which is why Yatra.com was introduced in India because the online service for travelling still hadn’t developed by then. Sabina was honoured in the second annual Women Leaders in India Awards, 2010 and was declared the winner in the Travel & Tourism group. Today, Yatra is one of the leading travel companies in India and has many loyal customers.
We all travel and meet new people at new places and tend to buy something from there as a souvenir back home. Indian souvenirs had become boring with the usual monuments and handicrafts and that is when Chumbak was born. Chumbak was founded by Shubra Chadda and Vivek Prabhakar, because they wanted to bring in a modern and quirky touch to the India souvenirs. Chumbak was started as a souvenir store but now has become a whole new brand and a successful company owing it to its products. The main objective of Chumbak was to bring out another side or meaning to India’s craft and products, the funky and eye-catching crafts have made chumbak what it is today, Chumbak has become a very popular brand especially amongst the young Indians and can be seen in almost all the shopping malls across India. Today this quirky brand has over 120 retail stores all across the country and Shubra Chadda is one of the most innovative women entrepreneurs in India. The next time you something funky and cool, you know where it is from.
We all are a big fan when it comes to food and FreshMenu has managed to become a household name today. Rashmi Daga is the Founder and CEO of FreshMenu and it was started in the year 2014. She is an IIM Graduate in MBA, and has worked in companies like IBM India, Johnson and Johnson, Ola and BlueStone. Today, we all have a variety of restaurant apps delivering food to our houses but a few years back the number of restaurants delivering food were very limited which is when Rashmi thought about coming up something new and FreshMenu happened. FreshMenu is an online kitchen serving people cuisines from around the world. It was first started in Bangalore and then went on to Delhi and Mumbai. FreshMenu has many satellite kitchens every 5 kilometres within the city to cater to the cravings of people. FreshMenu was first started as an independent delivering app but today we can also see it on other delivering app platforms like Zomato and Swiggy. The company approximately makes an annual revenue of $17.6 million dollars.
Suchi Mukherjee is the Founder and CEO of LimeRoad.com. Suchi is a master graduate in Economics and Finance from the London School of Economics. Suchi has worked for Lehman Brothers Inc and Virgin Media on the front. She wanted to create something of her own which would create an impact on the society and this is when the idea of creating a platform dominantly for women struck her and she came up with LimeRoad. LimeRoad is a platform used by women to share and buy clothes and accessories, they keep up with the latest fashion and trends, share their personal experiences and most importantly buy clothes. The main aim of Suchi was to create a platform for selling products at an affordable price. LimeRoad is unique in its own way and is loved by most women across the country.
- Shop Clues:
Radhika Ghai Aggarwal
Radhika Aggarwal is the co-founder of shop clues which is also known as the “India’s Online Bazaar”. Radhika Aggarwal has been the most successful women entrepreneur in the recent years and she also refers to herself as an “accidental entrepreneur”. She believes in “making her today better than her yesterday, by taking small steps towards it”. She started her career with Fashion Clues and then became a co-founder of Shop Clues, having an experience of 16 years in various industries like E-commerce, Advertising, Lifestyle, PR and Fashion. Radhika is a great entrepreneur who also believes in women empowerment, she urges women to fight for their rights and demand an equal pay as well. She recently joined the Unicorn Club. Shop Clues has recently launched an AD Zone, which helps sellers in getting visibility and as a platform for business amongst them. She believes that “Hard work is an outcome of passion. If you’re passionate, you will work towards achieving results and success will follow.”
Upasana Taku co-founded Mobikwik with her husband Bipin Preet Singh. Upasana holds a MS in Management and Science Engineering from Stanford University, US. She started her job in HSBC and then later on shifted to PayPal and learnt more about payment gateway. Upasana wanted to go back to India and do something there, hence she shifted back in 2009 and was on the lookout to start a business in India. At that time, India didn’t have a cashless society and all the payments were carried out in the form of cash, this idea initiated in the forming of Mobikwik. Mobikwik is payment gateway app which first started off as a recharge platform and then took shape into a mobile wallet. The concept of mobile wallet was new to the country and mobikwik was the first of its kind. Today mobikwik is used by millions of people to use, collect and transfer money. She has always believed in one thing, that is ‘Kick up a storm or die trying’
- Social Samosa:
Ankita Gaba is a social media strategist, consultant, lecturer and most importantly a successful entrepreneur. She worked as a social media strategist and also a co-founder in SuperChooha. They collaborated with famous companies and brands like Idea Cellular, Ponds, Mahindra, Colors and Zapak. She is currently the co-founder of Social Samosa. Social Samosa is basically an inventory that consists of thoughts, ideas, case studies and the social media functionalities. Today, Social media has no limits and is reaching greater heights with the passing days, The main aim of Social Samosa is to have things that are usually put up or scattered on various social parts of social media to be combined and put into one platform that is free and easily accessible to all. Ankita Gaba has been listed in the Global Top 100 Social Media Agencies and Consultants 2012-13, and also in 50 Indian Women to Follow on Twitter.
Menstrupedia was founded by Aditi Gupta and her husband Tuhin patel. Aditi hails from a small town in Jharkhand namely Gharwa. Aditi created a Hindi comic book with her husband, illustrating and educating girls about menstruation. Menstruation is still considered as a taboo in many parts of Rural India where girls are asked to follow certain restrictions when they are on their period like no entry to the kitchen, the temple or even the house; where they aren’t allowed to cook, or even come in contact with men, and have no clue as to why they are being shut-out by their own family. This behaviour had a direct impact on the girl’s mind and health. Aditi Gupta was also born in a conservative middle-class family, and even she was subject to all this. The unawareness of menstruation and the taboos surrounding it in Rural areas is the main reason behind the creation of Menstrupedia.com. The main objective behind this was to educate girls about the process of menstruation, the importance of menstrual hygiene and tips to remain healthy during menstruation. Aditi has taken a huge step forward with menstrupedia and has even managed to bring in changes not only in India but throughout the world.
GLADYATOR: Meet the twins making a mark in the sustainable fashion field.3 minute
In a time where Climate change is being debated upon, there is a company which takes the most used thing, and makes it safe for the environment, your clothes. Coral Doe was started in 2018 by Aqsa and Tuba Sajjad to make comfortable clothing that is sustainable and ethical. They intend to be 100% sustainable by the end of 2023 and are working well towards it.
The company and the team intends to go a step beyond and create awareness among its users about the need of the hour, sustainable fashion.
We spoke to Aqsa, Coral Doe’s co-founder, and here is her take on being an Entrepreneur and her aspirations.
- Please tell us what being a business owner means to you and why you became an entrepreneur in the first place?
For me, it's about getting to do something I love every single day. It may sound cliche but as a person who suffered from depression, anxiety, and mental health issues, it was very important to my well being to have a reason to wake up and work hard every single day. Coral Doe has brought meaning to my life and has given me something to work for.
Plus, the thought of working for someone else's dream has always been suffocating. It only made sense to become an entrepreneur.
- What or who has been your greatest influence in business and why?
Gary Vee. He's a huge motivation and encourages you to focus on all aspects of your life: professional, personal, and all others.
- What would you say is your greatest professional accomplishment to date?
Growing my business to 2000+ customers in under a year has been the most rewarding experience. Sometimes, I truly can't believe we did this.
- What’s the best advice you have received in business that you wish to pass on to our readers?
I read somewhere: These 5AMs will make you a legend one day.
This has stuck with me since the day I read it. But it's important to take it with a grain of salt. Sometimes, hard work and waking up at 5AM isn't the way to go about it. Sometimes, you have to work smart rather than hard. Also, another good advice is to keep at it and to try to sustain your business in every way if it's something you love. But also to know when to quit. Not all businesses are sustainable and the world isn't ready for every idea yet.
- What has been the most effective marketing initiatives or programs you have used to promote your business?
Word of mouth is always the best way to market your brand. Instagram content and ads have also been great for us.
- What one thing have you learned as a small business owner that has served you well.
Every sale and every customer matters, as a small business owner. It's always lovely to see customers going out of their way to support, review, and comment.
- Are there any resources or tools you’d like to share with other small business owners that have helped you run your business? If yes, please describe.
Gary Vee's videos are a brilliant resource.
Any tool that'll keep your finances organized is important. Invest in a good accounting software. Finances are everything.
- Have you faced any failures? How did you overcome that failure and what did you learn from it?
Everyone faces failure. You either learn from it or you go backwards.
- What do you do for fun/relaxation?
I go to the gym and I read a lot of books. When you have your own business, it's hard to draw boundaries with work. Work never stops. It's always important to force yourself to take a break from work.
- What is the Number One Business Goal you plan to accomplish over the next year?
Expanding into new markets.
Learning more and more business literature.
Diving deeper into sustainable manufacturing and trying to move other brands towards it too.
- If you were to give an advice to a 16 year old you, what would you say?
Find a supportive circle of friends. Invest in people and friendships. It'll go a long way in life.
- How can I be a good leader?
Put your team first. And lead with compassion.
- The last question, what keeps you up at night?
The thought that maybe I should be doing more and working harder (Not a healthy thought at all. I always have to remind myself to give myself credit)
How to be a successful intern6 minute
Internships are like a trial period for an employee that a company runs to understand what that person does and to assess what more he or she can offer to the company. For freshers who are just out of college, or for women who are returning from a break in their career or people who are undergoing a shift in their career, normally have to go through this. This probation period is the period where the company judges whether you are cut out for that role and that company or not. On the other hand, for the intern, it’s the best way to figure out whether he/she really wants that role.
But, trust me. Internships are not easy and are tedious since you have a lot to do and a lot of people to prove to. Here are some of my tips to ace your internship:
- Blend well with your coworkers:
The most important part of an internship or even a job is to develop relationships. Meet your coworkers and start mingling. You will eventually blend into the office culture and understand how the office works. You will also find yourself in a pickle every now and then and you may need to know which coworker to work with to get the help you require. Blending in is the most important part of your career. You will need to work with people of different genders, different personalities, different profiles, etc. while respecting them at the same time and people skills is the most important feature that workplaces require, right now.
Organize your day-to-day work requisites. Plan out each day accordingly to meet immediate requirements. The defining factor of an intern comes from the way he or she prioritizes what has to be done right now and what can be done later on. Also, the intern’s reliability is one thing that is defined over time, so you have to make sure you convey properly what you can do and what you cannot do.
- Learn from your peers:
Watch and learn from your peers. Active learning is the make or break of an intern’s career. If you are really interested in the field you are interning for, you should know what are the actual requirements for the job. You should research and learn those fields and be implementative. In case you don’t know how or what to even study, then the best and fastest way to grow is learning from your peers. Ask them all kinds of stupid questions. Ask them what to learn and how to learn. Ask them if they could mentor you and help you at times you are feeling some sort of difficulty. Watch them how they do the job and learn the professional skills required. Don’t feel shy or don’t feel embarrassed when you mess up. After all, you are an intern and you are here to learn. If they expected you to be that perfect, you would be an employee and not an intern.
Many, many interns are not professional, mainly because they are totally new into the field. And, that’s fine. But if you do not develop any professionalism by the end of your internship, regardless of how perfect you are in terms of your work quality or your knowledge base, they will not convert you to full time. Work ethics is something that needs to be picked up and worked on simultaneously. So please try to take it slow by being a little passive until you pick up on some professionalism and work culture.
You can’t be idle just because you finished your job. Key element for an intern and one of the judging factors to convert an intern to a full time employee is “How productive he/she is?”
In the world of corporate culture, or any work culture as a matter of fact is, productivity comes hand-in-hand with how much work you did. But, the judging factor comes with how much work can you actually do based on your skill sets and talent. Once your done with the task at hand, reach out to your team members and understand where you can help them in case they need help. Constantly deliver your thoughts and ideas to your team members. This acts as you being proactive and also shows your leadership skills to lead and motivate the team.
- Organize your day:
Organize your work. I cannot stress enough on this. Without the ability to prioritize your work and work accordingly, you can never reach the fullest potential that you have or showcase your true quality. Try different approaches on how to organize your tasks at hand. You can have a daily tasks list for that or if you have a team working with you and there is no organizational structure, go a step ahead and try to set up an agile system by making use of Kanban or scrum. Set sprints and reach the targets effectively.
- Time management skills:
Like mentioned before, prioritize what do you exactly want to do right now. Many times, you may get yourself involved in work that is not of immediate necessity while there is a pile of work that needs immediate attention. Work effectively and prioritize correctly.
- Project management skills:
Sometimes, you will find yourself receiving a lot of work and most of the times it is more than what you can handle. As an intern, it is okay to feel overwhelmed and you can always question if they are pushing work that is beyond the scope of your responsibilities. But, if there are times where you have to handle many projects at once, you need to keep track of what’s happening in each project. So, my suggestion would be to jot down everything. Document everything that requires attention from your supervisors. This shows what work you are doing, how much have you accomplished and how much are still pending. Work accordingly to reach your targets.
- Go out for a coffee with your peers:
Well, of course, this is just another bonding methodology. But the twist here is, they are outside the office. Get to know them on a personal level, their dreams and share everything you have to offer. This is a grand gesture that acts as the extra mile. It shows that you are a people’s person and you are interested beyond just the work limitations. This is a great bonding experience.
- Showcase your work and skills:
Remember when I told you to jot down everything that you do? Those tasks that you have completed, those tasks that you have picked up and are working on, all of these have to be converted into Key Performance Indicators and Objectives and Key Results for the team. They should align with the company’s vision. This shows to what extent are you harmonically working with the team and how you are keen on learning more and reflects how much more that you can offer.
Now these are just the tip of the iceberg. There are many more factors that affect your role in the internship. It might be something as simple as work culture, or mentorship, etc. But, if you follow these, it will definitely show that you are serious about your work and all the things that you can offer you are real. The HR department will definitely love you!
4 Work From Home Tips And Tools To Make You More Efficient3 minute
Lockdown amidst this global pandemic of coronavirus making you lose out on productivity? Check out these 5 apps that help you do better.
- Down Dog
Working from home means slouchy, unsupervised postures that can lead to serious spinal issues later on. It’s all fun and games with your PJs on, bra off and your hair rounded in a bun, until it’s not anymore. The weighing scale goes up, you start having issues with sleeping patterns and what not.
Enter: Down Dog. As the name suggests, the app provides a studio-like experience to kickstart your yoga journey to help you lead a fitter, healthier and bendier life. Having appeared in the editor’s choice section of Google Play store, the Down Dog app has announced all of their workouts - Yoga, HIIT, Barre and short 7 minute circuits to be absolutely free for all till the lockdown ends. Need we say more? The app is available on android as well as iOS platforms.
- Recipe Book
Another aspect of your routine that is likely to go downhill if you suddenly start to work from home is your diet. A constant need to snack every now and then is only a few days away from haunting you and this could prove to be a not-so-friendly habit for your body.
Recipe book is a recipe discovery app that curates various recipes from almost all popular cuisines such as Indian, Italian, Mexican, Korean, Thai, Malaysian - even Arabiana and German. Sure, many recipe apps have been around for a while but the apps search facility and the offering of enabling offline saved recipes makes it super user-friendly. There’s a “follow your interests” feature that allows you to follow cuisines, your favorite chefs and blogs. The best part is that the app helps you search for recipes according to the ingredients you enter (In the form of text or images). So you can scout for dishes that can be made off the ingredients lying in your own refrigerator!
Let’s face it, writing up lists on your tiny diary and misplacing them can be a real problem sometimes. Even if you somehow manage a great journal, you need reminders to help you stay on track and stay motivated to accomplish your daily tasks.
ToDoist acts as the ultimate todo list organiser and has helped millions gain control over their lives. Its intelligent software does more than just help you create timely tasks. It helps categorise each of your tasks under sections and schedule reminders for your tasks/meetings as well.
- Insight Timer
Another reason for lack of productivity or motivation during this period of quarantine could be stress, anxiety and restlessness. Simply allotting a couple of minutes a day specifically to calming your nerves can really help you take on each day a whole lot better.
Insight Timer is a free meditation app that helps you sleep better, reduces anxiety and even helps manage stress. Its simple mantra is to improve happiness and let's face it, we could all use some “happy” right about now. There are over 24,000 guided as well as unguided meditation routines that are suitable for all starting from beginners to advanced practitioners. They have material from renowned artists, experts and professors from Stanford, Harvard and University of Oxford too. We're sold!
Hope these suggestions do much to help your productive graph go up. Stay home, Stay safe.
Online Businesses You Can Start Quickly And Earn Well!5 minute
The article guides you through some online businesses you can start TODAY from the comfort of your home.
Staying at home has caused many of us to explore the inner Creative Gurus in ourselves. Personally, I find myself doing things I otherwise couldn’t imagine indulging such as baking a cake, trying out a FAD diet just for the fun of it, counting my steps (Not to brag, but I’m way past the 10K a day mark, *cue applause*), taking new courses on recycling, brush lettering and novel writing and my favourite: trying a new steak sauce recipe. Can you imagine the kind of proactiveness it takes to want to try out a new steak sauce recipe? (For the record, balsamic barbeque For. The. Win.)
It’s not uncommon to look at your social media feed and feel discouraged about not doing enough. Change can be mighty frightening for some people and takes them a whole lot of courage to ride the wave of change. You might look at monetizing some of your various talents but shy away because “a million people already seem to be doing the same”. Layoffs and paycheck cuts can increase this pressure of wanting or worse: needing to make some quick money to make ends meet.
Take a deep breath in before you read this article and remind yourself that you’re not alone in this.
While it may first seem overwhelming to start an online business out of the blue, especially when your career so far has been more non-virtual and hands-on and you seem to have very little knowledge on the subject, it’s important to note that rapidity is what sets these businesses apart. Most online businesses are almost worth the risk, simply because the investment that goes into building one is almost nothing as opposed to the massive amount of learning that comes with it. (even without a clear success at first attempt). Glo has taken this subject as one that’s close to our heart, and more so now, to guide you through some online businesses you can start TODAY from the comfort of your home and the mini-steps you can take for each of them that will lead you to success: gradually, but surely.
11 Online Businesses you can start quickly and earn well:
Practice Affiliate Marketing
You’ve probably already heard of the term affiliate marketing before and associate it with a complex growth marketing tactic. But it’s a rather simple concept to grasp if you learn about it. Affiliate marketing is essentially the process of earning a commission by means of promoting someone else’s (or another company’s) product. For instance, if you own a website of your own, and promote products of another brand by providing links to their catalogue, and a sale is made through this link, then you’re entitled to earn a commission for the same.
But how do you get started with affiliate marketing?
- Amazon: If you’re new to the world of affiliate marketing, you can be lost. A lot of affiliate marketers find success with amazon. Not only are there a million products to choose from, but amazon also kind of makes it simpler for a beginner with its Amazon Associates Program.
- Informative Products: Promoting video series, ebooks, membership sites, new releases, etc can earn you over 50% or more in commission and even has lesser barriers to entry. These products are also easy to find and promote if you know where to find them.
In fact, a lot of great marketers, including Neil Patel, have spoken of how to find a niche for affiliate marketing and earn profits quickly - so learning how to get started should be the least of your worries. Although, in addition to affiliate marketing, it might also be really helpful to know (at least the basics) of SEO and copywriting. Some great books on the subject are SEO for beginners 2020 and The art of SEO: Mastering Search Engine optimization.
You’re wondering if the last bit was affiliate marketing, aren’t you?
Set Up An eCommerce Site
Before you start scrolling down assuming that “building a site” is only for the techies - hear me out. If you have an idea and possess basic knowledge of how an online store works, there aren’t a lot of barriers to overcome before setting up your very own e-commerce store. Sustainable products, local products, handcrafted goods, sanitization products - these are some markets that people are currently exploring vastly - and if you have the means to bring these products online, then the technology of it shouldn’t stop you from doing so. In fact, there are several websites ( such as Airtable and Bubble ) you can use today with possessing no knowledge of coding whatsoever. Shopify is built for e-commerce and you can use it to build your very own virtual shop with low investment, no coding skills and a free 30-day trial to experiment with too!
Things to remember before setting up an E-commerce site:
- Study about the internet market experience. What are customers drawn to, what is it that they seem to interact well with, resonate with
- Find a market that’s profitable. Do some keyword research and try and find an untargeted niche. There might be a hundred online stores selling furniture, but you could pick dressers (for example) as your niche and ace that space.
- Do a profit analysis. If you're selling a product whose manufacturing & distribution costs are almost as much as your selling price, there’s no point dealing with such minimal margins and putting in all that effort for nothing.
- Assess if the product you aim to sell is part of a growing market. Something that's already reached its peak in the market is not very easy to scale and sustain (like VCRs for example). You need a product with solid growth potential.
Start That Blog You’ve Always Wanted To! - And Monetize It
Starting a blog is not just a fantastic way to voice out your thoughts and opinions on different subjects, it can also earn you quite a bit of money if you’re consistent and adept with all the available tools you can utilize to grow your audience. It’s easier than ever to start a blog in 2020 and make it a potential source of income. But you’ve to be willing, patient and consistent to reap profits from your writing. You also need to generate valuable content that is engaging and educating to capture the interest of your audience.
Eventually, you can aim at monetizing your blog by selling relevant digital products or ads, sponsored posts, ebooks, etc once you have a good number of readers who come on to your page.
Become a Facebook Ad Expert
Many companies struggle with running successful ad campaigns. Read that again. Facebook and Instagram give you a seamless journey as a user who’s trying to display ads for their brands - it almost feels like following these steps are enough. But there are few businesses who run successful ads and this is only after some serious studying of the Facebook ad metrics. If it were so easy to run ads that worked, do you think people would be selling their “How to create successful ads” courses for thousands of rupees? The answer is, of course, no.
A lot of companies are in need of Facebook advertising experts and if this interests you, you can take the time to learn the ins and outs of Facebook, how to get the most return on an ad investment and reach out to businesses to assist them with your expertise on the subject.
Become a Skype (or Zoom) Coach
If you truly consider yourself to be an expert on a subject matter - be it yoga, knitting, nutrition, meditation, business & strategy consultation - or anything else that people might be interested to learn too - you can start by building a client base and coaching these clients online either daily, weekly or monthly.
There are coaches available for everything today - dating, health, life and even things like palmistry, astrology and tarot card reading. These are areas people seem to be getting interested in of late and could use some guidance from an expert.
Furthermore, you can always aim to increase your client base by appearing credible - enlist yourself on curated websites, set up your own website and but up blog articles to educate people and market yourself well, get certified if you must - all this makes people feel like you know your stuff and sign-ups become a cakewalk once you appear credible.
Dropshipping essentially means creating an online store but to sell other people’s products. One of the main reasons people opt for dropshipping is because they don’t have to do any of the manufacturing or shipping and still get a commission on every sale made. The main benefit is that you’re not at risk of stocking up on a product and losing money if it doesn’t sell. The barrier to entry is low and so is the investment. It is, of course, easier for an already established e-commerce brand such as amazon (who also sells their own products) to practice dropshipping, and the competition is massive - but the key is to figure out a product niche that has an audience but not many competitors selling within this niche.
There are apps like Shopify and Oberlo that also help connect you with suppliers to import products to your store.
Ways to make dropshipping a successful business:
- Gather the same products from different suppliers, to create a store that serves variety within a specific niche.
- Offer a superior value proposition through quality content and top-notch customer service that creates value way beyond selling products
- Target an untapped region on the world map (but be sure to pay attention to shipping costs).
- Target different set of audiences with the same product (for example, target music festival stalls with led gear)
While Creative writing may require a whole other process and headspace, there’s something about technical writing that people seem to have a grasp on even without any prior experience. Do you see the instruction manuals on a new remote control car? Or safety compliances of the various products displayed online? - That's essentially the job of a technical writer.
Even writing resumes, cover letters and press releases are options you could explore, besides technical writing. People are always on the lookout for jobs - and they’re always looking to prettify their resumes and cover letters. If you think you could be good at this stuff - you can always give it a shot and find interesting work online. (Freelancer and Upwork are popular sites)
Start a Print-on-Demand Service
If you’re good at designing, or even have a fairly good hand with design software - this is something you can explore. Again, you would have to cater to a specific niche - like doctors or gamers or cat lovers, for example, and create customized digitals to get them printed on various merchandise including mugs, t-shirts, posters and stickers. A lot of people are making tangible products out of their beautiful yet quirky designs today and in the process - turning their Instagram accounts into virtual gift shops!
What's more, is that if you have a printer at home, all you need to do is buy heat transfer sheets and you can start printing at home using just an iron box!
Convert Your Service Into a Product
One of the obvious downsides to running a service-based business is that you only get paid strictly for your time and skills. It’s not flexible. If you “Productize” your service i.e, you create a physical/digital product that sells your expertise as a package, you can add additional revenue streams to your business as well.
Examples of “productising” a service include:
- Downloadable reports
- Digital templates
Most of these ideas involve digital media that has been packaged as a product, which means there’s no inventory to keep around. If you’re running your home business on Shopify, you can also sell digital products effortlessly using the Digital Downloads or SendOwl app.
SEO and PPC Consulting
If building your website from scratch isn’t for you - you can always guide others’ websites to rank high on google search results. When a website ranks higher, it gets more and more relevant traffic and in turn, naturally makes more revenue.
This is a highly valued skill in the world of internet marketing - but not an easy one since google is always changing algorithms. You have to be committed to being on the leading edge, learning as well as testing new strategies. If you manage to master SEO, companies tend to pay quite a lot for it.
Similar to SEO (but not quite), Pay per click advertising helps rank your ad at the top of google search as “sponsored”. It’s a type of internet marketing where advertisers pay a fee every time their ad gets clicked. Unlike SEO, PPC is buying visits to your site (which is a short-cut, but equally effective nonetheless)
If you master these basic digital marketing techniques, you’d be of high value for any business trying to scale online.
Start Your Own Clothing Line
Have you ever thought of owning your own clothing line but were not quite sure about how to take off with just designs on your hand? We’ve got good news. Oberlo, Printify, Printful, or similar product sourcing apps automatically link your Shopify store to apparel printers and manufacturers. They also take care of the retail fulfilment process giving a whole lot of freedom to design and ship a range of clothing pieces.
So all you really need to kickstart your very own clothing line is the skill to design creative/trendy clothing and a Shopify store to sell the same. Amazing, isn’t it?
It is indeed a satisfying process to create products that people will use every day. Plus, as soon as your Shopify store is built, you’ll be able to start selling your clothes almost instantly. Besides, the feeling of seeing one’s own designs come to life by transforming all the creativity into something real and profitable is truly unmatched.