10 women empowering advertisements

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Over the decade, we’ve seen a lot of advertisements that have been very stereotypical against women, why is this so important? Advertisements play a huge role in educating the audience today, and portraying ads in a gender stereotypical way not only has an effect on the existing generation but also the upcoming generation because they grow up with such stereotypical ideas in the mind. While we all have seen the typical advertisements of women in the kitchen, washing clothes and cleaning…here are a few advertisements to light up your mood and that have also brought a change in the way women have been perceived all through the years:

  • Ariel – #share the load:

Ariel has been making headlines for its ad campaigns on the household inequality faced by women from the last few years. They started coming up with creative advertisements to end this stereotype of women being the only one subjected to household chores. #ShareTheLoad has been their tagline since then and they have come up with role reversal in their advertisements from stereotypical image of a woman washing clothes to men and dads sharing the load too. They have been making progress ever since they started, there was also a catchy jingle created at the start of the campaign, here is a glimpse of what they’ve been up to over the years.

https://www.ariel.in/en-in/share-the-load/the-share-the-load-journey

  • Nirma-

Nirma’s advertisement of women outpowering men and coming out strong was released in the year 2011. The main motive behind the advertisement was to feature women equally strong amongst the patriarchal and stereotypical ideology of woman being very sensitive and weak. The woman here pulls out an ambulance from a puddle of mud while the men stand there watching and staying out of the dirt. This advertisement was trending way back then and created a lot of hype, it was also a comeback for Nirma after sliding down in business by the other competitors.

https://www.youtube.com/watch?v=v2FviMZkX5s

  • Myntra’s Anouk- Bold is beautiful:

Anouk is Myntra’s in-house ethnic brand and ever since it started, they have been releasing very creative and empowering advertisements of women. We all remember Radhika Apte starring in an advertisement with a pregnancy bump. The advertisement shows how pregnant women are often neglected at work or aren’t given any importance because she’s obviously going on a maternity leave or never coming back anyways. In the advertisement they also portray that woman are themselves the ones supporting and encouraging such stereotypes. The ad is very beautiful and a must watch for everyone who thinks that women can’t work while they’re pregnant.

https://www.youtube.com/watch?v=rz5rAFAvqCs

  • Havells- #Respect for women:

Havells brought a change in its style of advertising and started the #RespectForWomen campaign. We usually tend to give all our work to our mother’s, wives or daughters but when are we going to learn to step up and do something for ourselves. Havells started the Respect for Women campaign to create a change that women are not kitchen appliances. Ever since then, they have been coming up with quirky and creative advertisements usually explaining men the difference between a woman and a kitchen appliance. Here is one such advertisement that you will enjoy.

https://www.youtube.com/watch?v=r2YKFG7u7ZA

  • Brooke bond Red Label- #Unstereotype:

We are often told that why you behaving like a girl? Or why are you doing this? It’s a girl’s job. Brooke bond’s advertisement of #Unstereotype very effortlessly carries itself trying to change the ideology that boys can also do things that girls can do. The advertisement shows a small boy preparing tea, but not just for himself but a friend of his who is a girl. The ad is beautiful in its own way and has a very emotional appeal to it. To anyone who’s always been asked to stop doing things because it’s a woman’s job this advertisement will definitely unstereotype your thinking.

https://www.youtube.com/watch?v=7xyD4p4gHD8

  • Titan Raga’s – #HerLifeHerChoices

When it comes to women, we expect them to follow or act according to what we believe they should be doing, whether it is getting married, leaving your career to get into marriage or sacrificing your dreams for your children. We have all seen and read about these things, but what if we told you these aren’t the way women are. Titan Raga brings in the #HerLifeHerChoices ad’s that explain that you don’t have to quit your dreams and ambitions just to get married and rear children, that you don’t have to marry because of peer or societal pressure. Everything happens at the right time.

https://www.youtube.com/watch?v=zXRobOjVI9s&list=PL50yk0jRC7JA95u722t0zrxzCCnVC0yBm&index=4

  • Tanishq-

Whenever we think of Tanishq, all we can imagine is a bride sitting and getting ready with fine jewellery being embraced by her. This is exactly how we all have been seeing jewellery advertisements in the past few years, but not anymore because Tanishq stepped up and changed their ideology of jewellery being portrayed against women. They have been releasing advertisements of how empowering women can be in their roles and how effortlessly they carry themselves out every day. Mia’s #Best at work ad, the wedding film ad and the Niloufer ad are one among the best of Tanishq.

https://www.youtube.com/watch?v=f7a3SErHcpI

  • Biba- #ChangeisBeautiful

Bringing in a Change is indeed beautiful and especially amongst our daughters, wives and mothers. Biba believes in the exact same and their Change is Beautiful ad’s have not only brought in a change in men but have also touched women. They have touched topics like marriage, dowry, body conscious and studies. The main objective behind Biba is to make sure that not only men or society change, but for women to also accept themselves for who they are and embrace themselves completely. They have a series of 5 ads under the Change is Beautiful campaign, and here is one advertisement among them that you will love.

https://www.youtube.com/watch?v=aS_wwC8P12I&list=PLrHGv93hfmM3hoUmSMPU-MKoFeSiDeDA3&index=3

  • Whisper- #MyTouchtThePickleMoment

We all know the taboos that surround periods and especially sanitary napkins. Whisper took a stand for all the taboos surrounding the topic of menstruation and came up with the #MyTouchThePickleMoment. The advertisement portrays how carrying a sanitary napkin in the open is still considered a taboo and not acceptable by many people even today. We all have to teach our daughters, our society and our kids that it is okay to menstruate, it is okay to openly talk about it and it is okay to be normal.

https://www.youtube.com/watch?v=SyZDsDthu0Y

  • Vicks- #TouchOfCare

The Vicks #TouchOfCare campaign was a very emotional story of Gauri Sawant. This ad beautifully captures the emotions of a child and mother but it a hint of surprise till the end. Over all, this advertisement has been one of the most impactful ads because it not only breaks gender stereotype but also creates a new change in the society and gives and identity to Gauri Sawant as a doting mother. Wondering what we’re talking about? Then go and have a loot at this ad, the end will leave you as surprised as we were and will definitely bring tears in your eyes and a smile on your face.

https://www.youtube.com/watch?v=7zeeVEKaDLM

These are a few advertisements that only change the way we think about women, but also show them in a very empowering manner and encourage them to accept themselves for who they are and what they’re doing. Share with us which ad you loved the most right below in the comments section.

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The Bois Locker Room: An Instagram Chat Or A Wake-up Call?

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If you’re not already aware of what this case is all about, a group of young boys in Delhi on a private Instagram chat (screenshots of which were shared around later) called “Bois Locker Room” were seen objectifying, degrading, rating, demeaning young girls, sharing their pictures (some of this girls were only 14-15 years old) and even threatening to rape or kill them in case they got exposed. 

Screenshots of this group chat were shared across social media platforms - predominantly Instagram and Twitter, after which the school authorities of these students (the 20+ boys) requested the Delhi police to investigate the incident.

The Delhi police have so far found that some students of leading South Delhi schools created the Instagram group in the last week of March and started adding their friends. “A few members are in college. Some of the teens allegedly started sharing photos posted by schoolgirls on their Instagram accounts, and passing sexually explicit comments,” an officer said, adding that the purported chats also included threats of sexual violence.

DCP  Anyesh Roy told The Indian Express, “After we came to know, we registered an FIR under Sections 465 (forgery), 471 (using as genuine a forged document or electronic record), 469 (forgery for purpose of harming reputation), 509 (word, gesture or act intended to insult the modesty of a woman) and Sections 67 (publishing or transmitting obscene material in electronic form) and 67A (publishing or transmitting of material containing sexually explicit act in electronic form) of the IT Act. 

The case is still under investigation. But..

All the right things that could’ve gone wrong: 

First off, the boys on the group chat threatened some of the girls to rape, kill, and humiliate them if they dared to share any of this information with anyone. But the girls, being well-educated (and smart) enough to know that no such thing could actually take place if a complaint was lodged, went ahead to expose them anyways. But you see, things like this happen EVERY DAY and young girls are often a) either too ignorant to pay attention and brush off these issues as “minor” or b) scared of the empty threats that honestly have no real follow-throughs.

Second, the school authorities specifically requested the police to investigate the incident. Now again, this may not have happened in many other cases. A lot of times, any kind of vulgar behaviour, especially in schools and colleges in India, is looked upon as high risk to the reputations of these institutions so they prefer to sweep it all under a carpet

And third, social shaming. In cases like these, we bless the speed of the internet. Social media fastens the process of information spreading, and it is necessary for people to acknowledge this pro of social media platforms. But more often than not, a lot of serious issues may be lost under all that is glitter and jolly good, unicorns and rainbows - But this piece of incident DIDN’T. Imagine the number of people that want to have a voice to socially bring shame to their oppressors, but are unsuccessful. At least this one caught the eye - and the punishment of being recognized as a “so and so” in case of this incident will stick with the boys for a lifetime. 

Now, the case is under investigation, and a judgment has not yet been made. But it’s clear to the general audience that since some of the girls (whose pictures had been shared on the group chat) were underage, this is child porn. So not only are what these boys doing morally incorrect, but also illegal under IP section 292, 293. 

We hope for the best outcomes.



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What Is Herd Immunity? Everything You Need To Know

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Picture a herd or community of healthy people. An infectious virus or disease would pass easily through the community from person to person. Vaccines train our immune system to protect us from diseases it hasn’t come in contact with before. For example, the MMR vaccine provides immunity against measles, mumps, and rubella. During an outbreak of a disease, vaccinated people will remain healthy. As they won't become infected, they won't pass on the disease. Hence, if most of the community is vaccinated, it makes it difficult for the disease to actually spread to the rest of the community. This is the basis of herd immunity. 

If most people in the community are not vaccinated, herd immunity can break down, allowing the disease to spread more easily.

Herd immunity becomes especially important for the individuals in a herd who can't be vaccinated. These could be people who are either too old, too young or have weaker immune systems

Herd Immunity without Vaccination: Another way the building of herd immunity could happen is if many people contract the disease and in time build up an immune response to it (natural immunity). In this case, the herd would have to be fit enough to contract the disease, survive it and then become immune towards it. 

 It is important to note that in order for herd immunity to take action, the disease/virus must be categorized as a Contagious one. (capable of spreading)

COVID-19 and Herd Immunity In India

Renowned Immunologist and Cell Biologist Dipyaman Ganguly has said that one of the only hopes in defeating the novel coronavirus is by developing ‘herd immunity,’ 

In an interview with news9, he said, “This coronavirus is not going anywhere. Viruses don’t go anywhere. They may become weak but its strand remains. The virus will keep infecting people until a large population develops immunity against it.”

He has also stated that immunity could only be achieved through a vaccine or by getting infected by the virus. “Since developing a vaccine for COVID-19 is not an easy task and it is unlikely that we will get one soon, the only hope that remains is that of herd immunity and it is bound to happen.”

Explaining the idea of herd immunity further, he said, “The virus is going to infect a large number of populations in India. When a large number of people get infected, their bodies will develop natural immunity. They will stop the virus from spreading further by breaking the chain of infections transmitted from one person to another.” “Since I am closely monitoring the situation, I am sure that we are moving towards herd immunity,” he added. 

Studying infection trends in India, he said that most coronavirus cases will be asymptomatic. Patients will recover through natural immunity and vitamin boosting medication suggested by doctors. However, those with existing health conditions could develop severe complications as the virus is shown to aggravate symptoms. 



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