The World Inside of Miss Mediocre Hypocritta4 minute
-As women from relatively conservative households, some of us have to weave multiple stories to cover-up the secret life we live with our friends. This includes letting loose on the occasional ladies night, downing a few shots and having drunk sleepovers. -However, narrative of mainstream partying and its marketing online is largely problematic, as it objectifies women and capitalises on women's inebriation to drive sales among men. -As someone who was previously in the said marketing field, and a ladies night enthusiast- there was a conflict within me- er, Ms Mediocre Hypocritta.-This piece unveils a bit of hypocrisy, and is an attempt to call out problematic, misogynistic marketing, with the end goal of making the world a safer place for women.
A dress that matched the colour of her painted lips- blood red, they're both matte. Her hair is straightened but curled, her cleavage, covered up but exposed- she liked to be modest, but she also wanted good pictures. She slips into her fancy stockings to cover up hastily shaved legs (and mostly her insecurities). As for the final touch, she puts on her largest pair of sweat pants and the roomiest hoodie.
"It's just pizza and a movie. Only girls- I promise!"
"I'll call you when I reach and before I fall asleep and once before I leave for home tomorrow!" she adds hastily for the 19th time.
Her father says, "I trust you. I just don't trust the world."
She was to have the sleepover alright, but it would of course be in a state of drunken stupor after a night of dancing at the “Ladies Night.” A drunken stupor that would end with her equally drunk friends dragging each other into the house and passing out, but Appa didn't need to know that. Anyway, with such intricate cover ups, she zoomed in to party 'til she dropped!
Come Monday, she rode to work. The gushing years of youth rinsing her of all hangovers and aches, new ideas running through her head to market big brands and big names and cater to the right audience- in other words, her work was to make the rich, richer (also interesting to note is how her social media posts actively hated on the privileged and called out sexist, racist, homophobic, capitalist pigs).
There wasn't much to do, really. She knew the selling point: Women. Women clad in scanty outfits, the fun party sweat mixed with make up making their skin shine, drinks in hand, laughing lazy laughs, or dancing half drunk. It was either usually large groups of women by themselves or multiple women with one or two men (the females always, always out-numbered the males). There was also a formula: these flashy pictures foregrounded "Book now, the hype is real!"
Compact lines to create FOMO, to manipulate the masses of men into partying. They played with one's insecurities of not making Saturday nights "happening" enough. Of being single and forever alone (of dying virgins!) Especially on a Friday night. Now, why would one not want to be brushing shoulders with attractive, intoxicated women who apparently totally enjoy having said shoulders brushed?
Traffic generated, posts liked, commented on, shared, passes booked. People definitely wanted to party all the time. Or not.
If her job was done well enough, a "happening" pub in town would see a large turn up of many, many men who paid to enter. They come to watch the DJ play, sure. But she knew, as much as we do, that they mostly come in anticipation of the women promised to brush shoulders with them. Drink and dance with them, probably go home with them. The women on the shiny ads that smiled manipulatively enough for them to book passes so as to not be alone on a Saturday night.
The women are there of course. The women who are admitted for free and poured free drinks. The women who receive special treatment because them being there, and them being there intoxicated, is good for business.
Yes, it’s the same women who dance in large, tight groups so strange men don't grind against their behinds. The women who give out fake phone numbers because the entitled, nice guy is too persistent. The woman who hides with her friends in the bathroom because the creep at the bar stares at her no matter what she does or what she wears. The woman who is supposed to be on innocent sleepovers with her girlfriends, the woman who hides nice little red dresses underneath big hoodies, the woman whose parents' trust her, but don’t trust the world.
"Women are easier on the eyes. Yes, I know it is sexist, but women are good for business."
Her feminist opinions are shrill. They bore her colleagues and friends. Nonetheless, she gets her mediocrely fat paycheck, and with such not so intricate cover-ups, Miss Mediocre was ready to party 'til she dropped!
8 Ways to stay positive and motivated during this pandemic3 minute
If you are like me, you are probably experiencing more stress that usual. Work is different, the Wi-Fi is acting up, and your social life has come to a halt. Stability and predictability are two words that we are unable to resonate with anymore. After a certain point, all of this can get to you. Fear can make you feel powerless. While you cannot control your feelings, thoughts and the Wi-Fi, you definitely can shift your attention towards the things you can control and help restore your sense of confidence.
Make a list of things that you think are in your control (They could be uneventful or extraordinary) and work on them, every single day. I would like to share with you, my list:
- Start a virtual book/movie club: Start your own book club on WhatsApp. Add all the bibliophiles on your contact list. Or if you’re a movie buff, create a group to watch and discuss movies.
- Enhance your skills: Work on advancing your skill! It could be something as mundane as taking up an excel course or something fun like baking. Try to complete at least two online courses this quarantine!
- Work out: You probably saw this coming. But one cannot stress how important it is to work out especially during uncertain times like these, when your anxiety is at its peak and your thoughts don’t let you sleep. Learn new home workouts every day and let the endorphins and serotonin flow into your body.
- Interact (virtually) with your long lost friends and family: Life can get really busy and to be honest it has been. Until now. And we are unable to cope with all the time we have. Talk to all those people you lost touch with and wished you hadn’t (This does not include you ex. DO NOT TEXT THEM!).
- Learn a new make-up routine: I personally feel like, the time I spend wearing make-up is all for me. It is the time I have chosen for myself. It could take you fifty minutes or fifteen minutes. That is YOUR time, you are looking in the mirror and focusing on yourself. So create a new look and wear some mascara because, why not?
- Write a blog on Glo Community: You probably did not see this one coming. But really, put all your thoughts (happy or sad) into words, not only will it help you learn a lot about yourself, but also help you gain awareness of your reality. You will be helping contribute to the WHO Covid-19 fund!
- Limit your news intake: While it is good to be informed at all times, the amount of information can be a double edged sword. So be aware, but also learn to disconnect.
- Do your bit: Last but not the least, everybody reading this is probably doing their part by washing hands regularly and staying home unless absolutely necessary. Every small effort is going to add up and will have a huge impact.
Do not lose hope. Stay positive, stay motivated and please be safe. We are all in this together. 😊
Being 8 Months Pregnant Didn’t Stop This SHERO From Delivering COVID-19 Test Kits To The Nation2 minute
In the battle against coronavirus, India has been criticised time and again for a poor record of testing people. Amidst all of this, there is change set to be brought about, a large part of which is accredited to the one and only virologist - Minal Dakhave Bhosale.
Ms Bhosale headed the team that designed the coronavirus testing kit (called Patho Detect) in India and is also the R&D chief of Mylabs discovery, Pune. She had just been informed of a pregnancy complication in february, right after which despite personal circumstances, willingly took on the assignment of designing the coronavirus test kits.
Up until now, India had to import COVID-19 kits from Germany at Rs.4500 per kit, but the molecular diagnostic company has been successful in creating a kit that is now able to test 100 samples and costs Rs 1,200 - literally a quarter of the cost of COVID-19 testing kits that were being imported.
Besides being relatively much lower than kits imported from outside, the team also achieved COVID-19 testing in just two and a half hours compared to other tests that took no less than 6-7 hours.
What is most fascinating about her story is that Ms Bhosale managed to complete her assignment on time and while being 8 months pregnant, only a couple of hours before she delivered her baby daughter.
In the words of Ms Bhosale (to BCC) : “ It was an emergency, so I took this on as a challenge. I have to serve my nation”. A true inspiration to women across the world and a real team player - a thousand salutes to the women who put her nation first in the most critical of situations.
Minal Dakhave Bhosale- A real life hero, A SHERO, as one may say.